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Wednesday, July 29, 2015
How to start Design
10:29 AM Unknown
A professional web designer is a
person who manages to ignore their personal likes and dislikes and creates the
layout that satisfies and attracts the audience of the future site. Web design
principles, though always present, often change because the market dictates the
new rules. Our team keeps this collection of guidelines up-to-date as
technology and viewers' preferences keep on evolving.
For almost two decades, digital
marketers and online businesses have relied on some fundamental assumptions
about the Internet and online experience. Design, user experience, content, and
SEO strategies all depended on these assumptions being true.
Up until now, traditional websites
were hubs of information for companies. They could be accessed independently or
found through search engines, and once social media platforms began to develop,
they could be accessed through those channels as well. Websites were an
opportunity to turn spectators into leads and leads into sales; with a great
design and some compelling copy, you could get conversions, but the big goal
was to get someone to your website in the first place. And on the other side of
the equation, users relied on websites to find information on those companies.
As the Internet became more widely
available and mobile devices began to grow more popular, principles of traffic
acquisition and web design began to change. Users needed a seamless experience
on their mobile devices; otherwise, they'd bounce.
Now, as a new era of mobile
technology is upon us: wearable devices. In some ways, this generation of
wearable tech isn't much different from the average smart phone. The
functionality is similar and the interface is smaller, but essentially the
same. However, this change could be a new catalyst in the development of how we
use the Internet, and how we design, write, and optimize for the web needs to
change in response.
First and most importantly, the traditional web page is dying to give way to the app. For the past several years, websites and apps have existed in harmony alongside each other; online companies have been able to maintain sufficient traffic to their sites, while some companies launched an exclusive app, with only a bare-bones web presence to support that app with information.
The Apple Watch, and subsequent
generations of wearable technology will further increase the demand for apps
rather than websites. Because of the watch's small screen, large-form content
and traditional webpage designs won't matter. People won't be able to navigate
the web in conventional ways. Instead, they'll rely on niche apps to get the
information and functionality they'll need.
Conventional search will be thrown
out the window once wearable devices hit the mainstream. Already, Google and
other search engines are pushing the boundaries of how searches are performed.
For example, Google uses a process known as "semantic search" to
evaluate the intent behind a query before it fetches results, and its Knowledge
Graph product aims to answer user queries directly without ever sending them to
a website for more information.
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